Meet Our Doctors

Our three doctors offer over 50 years combined experience and hold the necessary accreditations required in New Jersey. They maintain their education by attending seminars, conventions, and classes, and are members of recognized dentistry academies. They are committed to offering you the best care and updated techniques through their vigorous studies and experiences.

Dr. Adam E. Feret, D.M.D.

For over 30 years Dr. Feret has provided patients with state-of-the-art dental services. Dr. Feret received his undergraduate degree at Seton Hall University. His dental training was completed at the University of Medicine and Dentistry, followed by a residency in the US Navy. Dr. Feret remains up to date on the latest innovations through his membership in the American Academy of Implant Dentistry. He is a Fellow of the Academy of General Dentistry. 

Our staff has been chosen with particular concern for their caring, sincere manner as well as their professional abilities. You can count on them to pay close attention to every detail of your dental care. Our expert front desk team will do complimentary benefits checks to help you get the best benefits from your dental coverage and/or arrange interest-free financing.

We have designed our practice to offer you the widest range of services in one location. These services include: 

  • Preventive care including plaque control
  • Non-surgical and laser soft tissue management for periodontal (gum) disease
  • Emergency dental care
  • Early detection of cavities using low radiation radiographs and digital technology
  • Bite guards to protect teeth
  • Whitening and cosmetic bonding and veneers
  • Crowns
  • Bridges
  • Partials 
  • Dental implants  

Dr. Martin Marks, D.M.D.

Endodontist Dr. Martin Marks, a specialist in root canal procedures, has joined Dr. Adam Feret’s general dental practice in downtown, Westfield, NJ.

Dr. Marks, who does only root canal work, will be available to Dr. Feret’s patients every Monday from noon to 8 p.m. The practice, located at 440 East Broad Street, Westfield, NJ, and online at WestfieldSmiles.com, has been serving area patients for more than three decades.

“Just about every dentist is trained to do root canals,” Dr. Feret said. “But we are very lucky to now have an expert on staff. Root canal work is all he does. That’s good for the practice and patients.”

Westfield Smiles Dental Health & Wellness Center believes in a team approach to dentistry. Using years of experience and training along with the latest technology, the practice looks at the whole patient rather than just the mouth.

“For years, we’ve described the mouth as the gateway to a patient’s health,” said Alice Brown, long time practice manager for Westfield Smiles. “Adding Dr. Marks, an endodontist, to the team allows us to provide an even more comprehensive approach to our patients.”

Dr. Marks, a former mayor of Scotch Plains, who has more than 25 years’ experience as an endodontist, wants to teach patients that root canal procedures have changed a lot since he started practicing.

“It is so much more efficient than he used to be,” Dr. Marks explained. “The name sounds so awful, but after the procedure with me, most people will ask ‘Is that it?’”

Dr. Marks said root canals have a bad reputation – that is undeserved.

“It is held up as the standard for misery and pain,” he said. “But it’s not fair, because it isn’t.”

Dr. Marks should know.

He has treated more than 10,000 cases so the procedure now has become “efficient and predictable.”

A root canal is a dental procedure to save a damaged or infected tooth by removing the contents of the root canal, cleaning and disinfecting it, and then refilling and sealing it.

Dr. Marks, who now lives in Cranford, graduated from Virginia Tech with a bachelor’s degree in biology. He then received his dental degree from the University of Medicine and Dentistry of New Jersey Dental School, now part of Rutgers University. He served a general practice residency at Booth Memorial Medical Center in Flushing, Queens, N.Y. He received his certificate of advance training in endodontics from New York Veterans Administration Medical Center.

The match between the endodontist and Dr. Feret’s practice seems a good one.

“When I first met Dr. Feret and his staff, I knew this was a quality dental practice, “Dr. Marks said. “The doctors and the staff have a high degree of dental proficiency. They are well trained and cordial. They view patients as a whole person rather than just a procedure.”

Westfield Smiles, the practice of Dr. Adam E. Feret, offers a wide range of dental services. These include preventive care, non-surgical and laser soft tissue management for periodontal (gum) disease, oral DNA testing and emergency dental care. The practice also provides the latest in smile rejuvenation, including whitening, cosmetic bonding, veneers, crowns, bridges, partials and dental implants.

To allow more people access to quality dental care, Westfield Smiles offers a special membership plan. The plan includes two dental cleanings each year, one annual routine dental exam, emergency exams as needed, X-rays as needed and a 20% discount on all regular dental fees. There are no co-payments, no deductibles, no pre-existing condition exclusions, no waiting periods, no pre-determinations and no claim forms.

“The art and science of dentistry is constantly moving ahead. If you continue to do the same thing, you aren’t standing still, you are slipping behind,” said Brown, the practice administrator. “At Westfield Smiles, we are always looking to improve our practice because we really care about our patients and want to provide the best dental care for them.”

DR. JACLYN CARDINALE, D.M.D.

Dr. Cardinale is a native New Yorker, born and raised in Queens. She attended undergraduate school at St. John’s University, where she majored in Biology. Dr. Cardinale then migrated to NJ to pursue her dental education at Rutgers University (formerly known as UMDNJ) in Newark. Subsequent to earning her DMD degree in 2005 she was then chosen to enhance her clinical skills and completed a two year General Practice Residency at Staten Island University Hospital.

Dr. Cardinale recognizes the importance of continuing education. “Dentistry is forever changing and it’s the clinician’s duty to stay abreast of the technology and materials being used,” states Dr. Cardinale. Professional memberships include the American Dental Association, the New Jersey Dental Association, and the Union County Dental Society.

“There is nothing like being able to help patients feel more confident about their smile. A smile is one’s best asset. Achieving good oral health for a patient is the best part of my job, “ remarks Dr. Cardinale.

When not practicing dentistry, you will find Dr. Cardinale being very active with her four growing children. Soccer is a big part of their lives and Dr. Cardinale also enjoys playing tennis and being outdoors.

“I feel extremely fortunate to be a member of the Westfield Smiles community, “ Dr. Cardinale says since joining the practice in the fall of 2019, “and I’d like all to know that I take great honor in providing dental and oral health care services.”

Dr. Veronika Sokolovski, D.M.D.

Coming Soon

DR. STEVEN REFF, D.D.S.

Dr. Steven Reff, thanks to his extensive experience, provides the highest level of surgical care with gentleness and compassion. He graduated at the top of his class from the University of Maryland School of Dentistry, where he received his DDS (Doctor of Dental Surgery) degree. He was honored to be inducted into the Gamma Pi Delta Prosthodontic Honor Society by his faculty. He also served as president of the dental school’s Global Dental Organization and Oral & Maxillofacial Surgery Society study group.

After completing his postgraduate training at Columbia University College of Dental Medicine/New York-Presbyterian Hospital in cosmetic dentistry and oral surgery, Dr. Reff started working in private practice. In addition, he was offered a prestigious teaching position at the Columbia University College of Dental Medicine postgraduate program.

Having a keen interest in implant dentistry, Dr. Reff successfully completed intensive hands-on training in oral implantology and earned a Fellowship in the International Congress of Oral Implantologists.

Dr. Reff is proud to be joining Dr. Feret at his office in Westfield. When he is not helping patients improve their smiles, Dr. Reff loves to go fly-fishing, hiking with his yellow Lab, and relaxing with his family. Dr. Reff is married to Allison, and together they have two children, Mackenzie and Preston.